"It doesn't matter who reaches the summit first, it only matters how many people you take with you."

Marketing & Advertising



Step By Step To Getting Started in Marketing & Advertising Your Business




Create Your Prospecting Website:
Click Here to create your Prospecting Website with BurstBiz.com
Click Here to create your Prospecting Website with The Home Business People

Internet Advertising:
Click "Play" below to listen and learn how to
start a Google Adwords campaign



www.Wpromote.com – They will set up a complete payperclick campaign for you so you don’t have to do it. Of course they charge you to do so, but it could save you a tremendous amount of time and effort. An account rep will work along side you and take care of your every need in getting going on with PPC. 1-866-wpromote - Mention The Home Business People, & get the following discounts:

DISCOUNTS:
$100 off setup fee - (Regular $495 - THBP customers pay only $395)
$50 off monthly maintenance fee - (Regular $300 - THBP customers pay only $250)


www.BestKeywordTool.net
– This keyword tool will help you develop keyword lists that will dominate your competition in any business. This is a MUST to have. All the big players in the PPC world have this keyword tool.

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Google AdWords - More than 200 million times a day, people use Google and its partner sites to find what they're looking for. Make sure they find what you're selling. You create your own ads, choose keywords and pay only when someone clicks on them. AdWords also provides search results for top partners like: America Online, Earthlink and AskJeeves.

Beat the Google Adwords System!
Have you advertised on Google - and perhaps found it frustrating? We've used Google's AdWords system to generate traffic for PPT websites, but it's something you definitely need to get the hang of, and there are some techniques you need to know before it really performs for you. Perry Marshall has written a 5-day email tutorial on Google AdWords and it covers some of the most important things you need to know. The course is free and I think you'll find it very helpful: www.perrymarshall.com

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Yahoo PPC - www.SearchMarketing.Yahoo.com
Yahoo represents the second most traffic on the internet and is a must for a PPC campaign.

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AdVariant's easy-to-use interface and targeting capability make it an ideal tool for you to find new customers. No technical or graphics experience is required. Create ads, target your audience and start seeing results in minutes. Have your ads run on: AOL, Weather Channel, Washington Post, Chicago Tribune, iWon, TimeWarner C able and much more!

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BidClix is designed to provide you with the best click-through rates - by showing the right ad to the right audience. Plus, you can even adjust the CPC price of your bid and change your ad copy at any time during your campaign. BidClix ads cover a wide-spectrum of websites, such as the DrudgeReport and much more!

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Lycos lycos AdBuyer - With Lycos lycos AdBuyer, search results are ranked based upon an open bidding system, where each advertiser can bid a higher click-through fee in order for their message to be closer to the top of the search results. Advertisers are only charged for the actual clicks, or traffic, which come to their site.

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Microsoft bCentral Banner Ad Program - Take the guesswork out of banner advertising. With guaranteed advertising on the Banner Network you know the effectiveness of the campaign before you purchase. Reach over 60% of the Internet! Choose the right package to suit your budget. Pay only for click-thru's.

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FindWhat - provides the optimal mix of price, reach, effectiveness, and ease-of-use to make it a must use for any PPC campaign*. You will not only get highly qualified traffic driven to your website, you will be making the most of your advertising dollar with industry-leading returns on your investment.

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Mamma.com - The Mother of All Search Engines is among the top metasearch sites on the Internet and a one-stop-shop for all of your marketing needs. From paid search results, to banner and pop advertising, to sponsorship opportunities.

XXXXXXXX Kanoodle's search results are incorporated by more than 10,000 search-enabled websites including CNET, Ixquick.com, Mamma.com, Netzero and Galaxy.com, the Internet's first searchable directory. Kanoodle currently places their clients' products and services in front of 450 million searches monthly.

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Business.com – Offers 3 different options: Pay Per Click on Business.com, Listings appear throughout Business.com's distribution network (Business.com sites such as FastCompany, BusinessWeek, Inc.com, c/net, Internet.com and more), as well as Standard Listing. Highly recommended for reaching the business minded professional.

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DirectClicks™ -- Clients pay on a 'per click' basis. Prices start at $.10 per category-specific click to your site. Minimum purchase is $250.00 and you can allocate your funds toward as many campaigns as you wish. This is a good place to test a campaign through the network of category specific affiliates. Uses FraudMeter Technology, detailed tracking, and the ability to turn affiliates on or off.

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Enhance Interactive - Enhance Interactive's paid search listings connect thousands of advertisers with millions of potential customers. With our reasonable costs and personal service, we provide you with a strong platform to begin or augment your search engine marketing efforts.

XXXXXXXX BrainFox - BrainFox now distributes to thousands of top web sites, increasing your exposure at a rate of only $0.01 per click. XXXXXXXX EPilot - The ePilot network provides affordable, quality, cost-per-click advertising solutions, exposing you to over 2 billion searches per quarter on over 100 search partner sites.

XXXXXXXX GoClick - You can promote your site to thousands of potential customers for as little as 1 cent per click (just a $10 initial investment). We reach over 4,000,000 people a month with over 250 million searches and have over 20,000 advertisers! XXXXXXXX Search123 - Search123 pricing is based purely on performance. Pay your bid amount only when qualified users click on your site listings. Use our free account management services to optimize your ROI and continually improve your performance.

XXXXXXXX Searchfeed.com – a leader in contextual marketing, helps online advertisers attract targeted visitors while offering leading Web properties a greater opportunity to monetize Internet traffic. As an alternative to traditional forms of advertising, innovative search technology and content channels drive millions of advertiser introductions each month.

XXXXXXXX Bclick.com is a results based banner advertising network. Our advertisers pay a set amount per click received, and our hosts earn a set amount per click generated. We provide a win-win situation for all involved. Our network is particularly aware of the needs of hosts, providing access to technical support on an unprecedented scale.

XXXXXXXX ValueClick Media - has partnered with more than 6,000 quality media properties to provide marketers and agencies with access to one of the largest and most reputable online advertising networks. With a single buy, marketers can reach their target audience across major portals, top vertical content sites and niche content sites using a variety of ad units and any of 17 standard channels or by creating custom channels of select properties.

XXXXXXXX Fastclick.com - The Fastclick online advertising network combines the latest innovations in businesscom and technology empowering advertisers of all sizes and budgets to achieve brand awareness, lead generation and sales. Quality publishers, technology, account management and results are the driving force of our Advertiser network.

XXXXXXXX DirectNewsletters™ -- is a pay per click or pay per impression service. Cost starts at $.10 per click or $1.00 CPM. You can set your own cost per click and present it to the publishing affiliates. You have a full interface to control which publishers carry your ads and which do not. $250.00 minimum buy on a CPM or CPC basis. Represents over 300 publications broken down into 43 categories with over 2 million readers.

XXXXXXXX Everyone.net -- Advertising on sites like AOL and Yahoo! limits your reach to only about 60% of the US online population. Instead of reaching the same audience over and over again, why not expand your media plan to tap into the remaining 40% who are new and unique? Everyone.net powers Internet applications for over 100,000 Web sites reaching millions of users who venture beyond the confines of traditional portals.

XXXXXXXX Focus In – Your campaign will be delivered on a network of over 5,500 specialty websites, categorized into 14 content channels. This ensures your brand will reside on quality sites, directed to visitors interested in your message.

XXXXXXXX Position Technologies is the leading provider of search traffic solutions. Through our partnerships with the leading search engines and value-added services, Position Technologies provides a unique platform for businesscomes to manage their search engine visibility and traffic.

XXXXXXXX Google - It is a must for every website to be listed in Google. Listing can take as long as 8 weeks. Google also feeds search results for Yahoo. An important note: to rank better with Google, get others who have websites to link to you. Called Link Popularity, the more links from websites you have, the better your odds of linking at the top of searches!

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AltaVista – 3 type of inclusion: Free (up to 8 weeks or even more), Paid (48 hours or less), Trusted Feed (cpc – for bigger budgets):
XXXXXXXXFree Submission

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XXXXXXXXPaid -- AltaVista has partnered with infoSpider to bring you AltaVista's Express Inclusion service. Express Inclusion allows you to rapidly insert and frequently update your pages in the global database
that powers AltaVista's search results.

XXXXXXXXTrusted Feed -- AltaVista's Trusted Feed program allows partners to significantly improve their presence on AltaVista Search. Partners can determine which pages are included in the database that powers AltaVista's web search, and they can specify detailed page information including titles, descriptions and keywords. These elements are used to determine how the pages are ranked on the search result pages, as well as how the page listing appears.

XXXXXXXX Adminder DropIn Ads -- This "rich media" service from AdMinder offers you a package of drop-in ads that float over the content of web pages in their network and promote your site. They are more visible than conventional banners and less intrusive than pop-ups.

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BigHits.net - Provides some of the most effective and cost effective advertising on the Web. Enjoy guaranteed traffic to your site every day with a Cost per Visitor as low as $0.0045 each. Leading edge technology that will immediately increase your web site traffic by 50%.

XXXXXXXX Traffic Swarm -- A fully automated traffic-generation system that can send 1000s of targeted prospects to your website, every single day, for FREE! It takes just 5 minutes to set it up, and it's totally "viral" ... Create a FREE account.

XXXXXXXX www.payperclickuniverse.com – this is a resource site to tell you the top PPC search engines on the internet today. Use as a resource to learn tricks of the PPC marketing profession. Also use to find undiscovered PPC search engines to drive traffic to your website.

~ BUSINESS FOR SALE SITES ~ WWW.SUNBELTBUSINESSBROKERS.COM WWW.BUSINESSFORSALE.COM WWW.FRANCHISEGATOR.COM www.franchiseopportunities.com www.azfranchises.com www.franchisesolutions.com www.bizbuysell.com www.businessbroker.net www.business-sale.com – For UK and Europe www.rightbiz.co.uk- UK businesses for sale

~ CAREER SITES ~

www.careerbuilder.com www.monster.com www.hotjobs.yahoo.com www.job-hunt.org www.jobsonline.net www.salesjob.com www.ajb.dni.us/ - Americas Job Bank

~ UK and European Sites to Advertise on ~ www.jobs.ac.uk www.jobsite.co.uk www.jobs.guardian.co.uk www.jobnut.co.uk www.monster.co.uk

~ SALES JOB SITES ~

www.jobs4sales.com www.marketingjobs.com www.mediarecruiter.com www.nationjob.com/marketing www.salesjobs.com FREE CLASSIFIED AD SITES- Go find them they are all over! This is free!! Go to google and type in free classified ads and you will get hundreds of sites that will allow you advertise for free. YOU CAN ADVERTISE YOUR BANNERS ON ANY WEBSITE THAT WILL ACCEPT YOUR BANNER. Your Banners are found in your LLI Back office under marketing under banner and Text advertising. This is so easy- all you have to do is find the site pick the banner and type in the email address to the person in control of putting up the banner click submit and our system actually emails the banner to the guy for him to put it up on his site.

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Article by Shane Krider